
Professor Jo Bensemann currently serves as Head of School for the School of Management and Marketing at Massey Business School. Her research centers on entrepreneurship, small business management, and innovation, with an emphasis on collaborative projects both within Massey and internationally. She is currently involved in two MURF-funded projects: one examines internet use and social networks among small businesses; the other investigates the drivers of innovation processes in technology-based small firms (TBSFs) operating in New Zealand’s agri-food and agri-business sectors. In addition, Professor Bensemann maintains active research interests in family business dynamics and gender issues, particularly focusing on women’s experiences in entrepreneurship and small business leadership.